The St. Joseph Music Foundation is pleased to announce a free public seminar at Café Acoustic, 2605 Frederick Ave., Thursday, September 18, at 7:00 PM featuring Jean Graeff, Director of Marketing Brand Strategy for VML, one of the nation’s top-rated digital marketing firms with offices in Kansas City, New York, and London.
Location: Café Acoustic (2605 Frederick Ave., St. Joseph, MO)
Date: Thursday, September 18, 2008
Time: 7:00 PM
Featured Speaker: Jean Graeff, Director of Brand Strategy, VML Marketing
Sponsor: St. Joseph Music Foundation and Café Acoustic
Contact: Café Acoustic: (816) 671-1141
According to Ms Graeff, “The digital landscape has transformed the marketing and advertising world.Today, the power to influence audiences doesn’t just belong to big companies with big budgets. Now a single individual can have an equal, and sometimes more powerful voice. It’s an exciting time, especially for musicians who in the past were often at the mercy of opportunistic record companies.”
Ms. Graeff, who has led creative strategies for multi-million dollar brands such as AMC Theatres, Colgate, Hallmark, and Microsoft, will share insights, marketing tools, and tactics that advertising agencies use to achieve success for their clients.
Anyone who is interested in marketing themselves – especially individual musicians, bands, artists – will leave this presentation with a new perspective on marketing, especially on marketing themselves.
Ms. Graeff, who began her career as a copywriter and broadcast producer, has spent the last 18 years in the advertising industry.She is a veteran of the television and radio business, first working in broadcast news and later producing hundreds of radio and television spots.She has been a featured speaker at seminars throughout the U.S. prior to joining VML in 1996 where she has led creative campaigns and brand development for some of the world’s biggest brands, including Microsoft, AMC Theaters, and Colgate.
Jean Graeff, Linkedin professional profile